To have a successful career in sport, it is important to have some proficiency in sport event management because just about everyone involved in sport will be engaged in planning, promoting, or managing a sporting event at one time or another. Sport event management is unique among the many areas of sport management in that it integrates various areas of the sport industry including, but not limited to, marketing, sponsorship, budgeting, risk management, and personnel management. In addition, running a sporting event requires the skills to plan, organize, lead, and communicate. Users of this textbook should be able to demonstrate an understanding of event management principles unique to sport.